What Social Media For Your Business

Social media Icons

You have a small business and they say that you should have a social media presence for it but where do you start?

That is a good question. Yes it can be overwhelming when you start to think about it, there are just so many social media platforms out there.Social media Icons

  • What Social Media platform?
  • Should I be on them all?
  • What should I be posting/sharing?
  • How do I go about it?

Ideal Customer

First you will need to know who is your target market or put another way who is your ideal customer. Here are some questions you need to ask yourself to figure this out

  • What is their age, gender, education, location?
  • What other sorts of products do they buy that relate to mine?
  • What problems do they have that you/your product/service solves
  • Where are they looking for to find it? Online? Print? Television? Friends?
  • What’s important to them?
  • Why should they from you or what may you different that they would want to buy from you not someone else.

You need to get very specific, the reason being is, it is easier to talk to someone if you know all about them. You might be thinking that you’ll be missing out on a lot of other customer by doing this. But you could also look at it that you will be getting less pain in the arse customers that take up more time than they are worth. You may have heard the saying “If you try to target everyone you will get no one”. The bonus is you get to deal with more people that you like dealing with.

 

What Social Media Platform

Now that you have established who your ideal customer is. It is time to consider what Social Media for your business. I will assume that you aren’t on social media yet.

Then I would suggest that you start with just one to begin with. Why? Because mastering one at a time easier and less overwhelming and once you have mastered that one move on and learn the next and over time you will develop a social media presence that will leave your competitor wondering what’s happened.

I will cover the major player in social media in up coming blogs so stay Tuned

I would suggest that you start with Facebook because it is the biggest platform out there

Here’s a video by Jo Barnes on how set up a Facebook page

What Should I Be Post/Sharing

Social Media is about being social, interacting and engaging not about look what I’ve got! want to buy it? click the link. This is a mistake that a lot, I would say the vast majority, of people make. Every post is I have this wonderful (stuff) click the link to buy it from me.

What you should be sharing is:-

  • value (for free),
  • tips,
  • free information,
  • you being a real person,
  • showing your vulnerability,
  • show how people they can relate to you
  • and occasionally something you have to sell or an offer

It is all about building a relationship with people, letting them get to know you because people like to buy from people they know, like and trust. If you give enough value for free, when you do make an offer they will want to buy from you.

This is explained in the book “Jab Jab Jab Right Hook” by Gary Vaynerchuk  basically give, give, give, ask and if you work along this strategy it will work for you ask well.

 

image of video about the book "Jab Jab Jab Right Hook"

This this short video explains the book “Jab Jab Jab Right Hook” and how it works.

How Often Should I Be Posting

You should really be posting twice a day and you can experiment as to what works best for you regarding when and how often.

But the most important thing is consistency. If you can’t manage twice a day decide how often you are going post and make sure that you do it then. Don’t post twice a day for one week then miss the next week then once a day the third week.  Your fans/follows like to hear from you that is why they are following you and if you’re all over the show they stop.

If you have any question please contact me or leave a comment/question below and I will get back to you.

I hope this has helped you answer the question “What social media for your business?”

Have a fantastic day

Robbie

 

 

 

 

 

4 Option For Online Business Support

Man sitting at a computer

Online Business Support

As we build a business, move forward and grow we are going to need support and guidance. Why Because we don’t know what we don’t know. And as the saying goes “If you keep doing what you’ve always done, you’ll keep getting what you’ve always got” And working behind a computer, at home, can get lonelyMan sitting at a computer
So how and where do we get help and guidance to learn the skills and find out what you need to know.
Here is Four options
1. A mentor
2. A coach
3. A mastermind group/community
4. Training/Education

1. Mentor

noun:- wise and trusted counselor or teacher. or an influential senior sponsor or supporter.
verb:- to act as a mentor: She spent years mentoring to junior employees.
Generally a mentor is someone that has already done what you are looking to do. Someone that can guide you and give you advice on what needs to be done and how to do it. They are someone to talk to, they know what you are going through because they have already been there. You can learn from their mistakes which can help you avoid costly mistakes of your own. You will still make mistakes but a mentor can also help by discussing them and showing you how you can learn from them, move on and get over them.
They are not someone that will do it for you. You are going to have to still put in the work and effort.
How to find a Mentor

There are a couple of options for finding a mentor
You can find one through networking. Someone you may know already and who you look up to, or someone you know may know a person that could mentor you
There are also agencies and organisations that find mentors and will be able to match you with a mentor. Do a search online and you maybe surprised at what you find.

2. Coach

noun: A person who trains, instructs, and prepares
verb:- To give instruction or advice to in the capacity of a coach; instruct:
A coach is similar to a mentor but they may not have actually done what you want to achieve.
A coach is there to give you advice on how you can achieve better results, learn and move forward in your journey to succeed. They can see things from a different perspective and can often see what you can’t and correct you. They can show you how to improve what you are doing. Or tweek thing to improve your results.
How do you find a coach?
Here are a couple of options 

Find a coach
You can talk to people you know and trust and ask for recommendations for a good coach that they may know and worked with. Here are some things you should ask them.

  • What specific things did their coach help them do?
  • Could they show revenue generated from the coaching?
  • Did they genuinely enjoy working with the coach?

You can also search online and be specific in what you are looking for. With modern technology they don’t need to be living close by, they could be on the other side of the world. I have worked with people in other countries using skype and emails.

3. Mastermind group/community

Building an online business is often a lonely task as you are sitting by your computer with no real human contact. Being part of an online community or a mastermind can overcome this. But there are also other benefit. 

  •  Being part of an online community who are doing the same as you and are like minded means that you can share ideas problems and if you get stuck you have people to ask. Even if they don’t know, sharing your problem with them can help
  • A mastermind is where 2 or more people come together with a common purpose. That purpose might be to grow and improve their business. They share a bounce ideas off of each other and what happens is like their minds combine to form a super mind and they come up with ideas they would never have come up with as individuals. Napoleon Hill explains the mastermind in his book “Think and Grow Rich” This is what he said about mastermind group principle:
    Picture of Napoleon Hill with the title "The Mastermind"

    https://youtu.be/3haAWU0oiuw

    The coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony.
    He continues…
    No two minds ever come together without thereby creating a third, invisible intangible force, which may be likened to a third mind [the master mind].

  • Learn how to form a Mastermind Alliance 

4. Training/Education 

Learning how is by trial and error can be a long process so finding training or an education program to teach you what you need to know is a vital step to learning and building your business.
There are a lot of different training/educational system and programs out there. They are not all equal, some are better than others and paying more doesn’t always mean that it is better than one that costs less.
The thing is you have to do the research/due diligence. You may relate to someone’s training better than someone else’s because you make a connection with them even though other training may be better. The secret is find a program/system that you like, that has proven to work for other and then make it work for you. When you jump from one to the next to the next looking to the next big thing all that ends up happening is you loose both time, effort and money.
Personally I have gone with the Six Figure Mentor and have found their training program really good in the they have the mentors, the training system and the community as well as tools. If you would like to find out more they have a free 7 day video training series that you can have a look at.

Summary

You are going online business support and help if you want to achieve results as fast as possible. This can be done by getting a coach, a mentor, joining a community or mastermind group and getting online training or an online education or all of them.
But YOU are still going to have to take action and put all that you learn into practice.

Online Business Foundations

Picture of a building labelled Önline Business" showing the foundations and piles

When building house, apartment block, factory or high rise building the foundations are very important if you want it to last and stay up for many years to come. And the bigger the building the deeper and stronger the foundations must be.

The same applies when you are building a business and that goes for an online business as well. These business foundations aren’t the big hole in the ground filled with concrete and steel of a physical building. I am talking about the the things you need to do and have in place before you start to market and make sales.

So what are the foundations for an online business? (We have covered some of them already in previous blogs)

 1. Your Reason Why

As we covered in  previous blog you need to have a reason why you are building a business as this is what keeps you going/stops from quitting when thing get difficult, and they will. Every business owner has those moments when they say to themselves “what the heck am I doing this for?” That’s when you look at your reason why and you get back on track and keep going.

2. The Niche And Product Service

This is goes without saying you need to a products or service to promote/sell. If you don’t have your own product it really matter. You can become an affiliate and market someone elses product. That way you only have to be able to market it and therefore make a commission. Choose something the you are interested in or are passionate about as this then makes it easier to promote/market because you can be enthusiastic about it. Make sure that there is a demand for the product as well because if people don’t want it, it will be hard to sell.

3. Training and Skills

Yes you are going to need training and skills to run and market your online business. But these can be learnt and you don’t need to know everything when you start. Find a mentor, someone who has done what you want to do and talk to them to find out what you need to learn. Then do a search online to find the training you need.

Things you may need to know could be:-

  • Building a website(hosting, domains, wordpress etc)
  • Blogging and how to set up a blog
  • Free Marketing on Facebook, Twitter, Google +, Pinterest, Instagram etc
  • Paid Marketing (Youtube, Banner ads, solo ads, Facebook ads, Twitter ads, article marketing etc) hint, just learn and master one method at a time.
  • Time management as you are your own boss and don’t have someone telling you what to do.

4. Business Planezinelayingcurvy_778x526

Having a business plan in very important. As they say if you fail to plan you are really planning to fail. Doing a business plan is pretty much putting your foundations onto paper so you know what you need to do, where you want to be in the next few month, next year, five years, ten years etc and how you are going to get there. Here is a downloadable business plan template

5. Mindset

There is no point trying to build a business, be it online or offline if you have the mindset of an employee. Business people and entrepreneurs have a different mind set. And often people fail at building their business because they have the wrong mindset. The good news is it is possible to change your mindset. Learn more about the different mindsets

How?

But working on it and training your mind. By reading, listening to audios and videos

  • books like Think and Grow Rich, The Science of Getting Rich, Rich Dad Poor Dad, As A Man Thinketh, and Acres Of Diamonds
  • Autobiographies of business people and entrepreneurs
  • Autos CDs from people like Tony Robbins, Bob Proctor, Zig Ziglar, Jim Rohn, Brain Tracy, Pat Mesiti and Earl Nightingale

6. Business Name

I know this is obvious, you do need a business name. You can use your own name or come up with a name the relates to the type of products you are promoting. However you will need to consider if you are promoting affiliate products that you abide by that companies policies. Often there are restrictions on what names you can use relating to their products.

So do some research first and avoid later embarrassment or legal action.

 7. Advisors

It is also important that you get professional advice when going into business. The reason being that it will keep you on the right side of the law and your countries regulations and taxes. So I would recommend that you at least get an accountant and maybe a lawyer as well. It would also be a good idea to get yourself a mentor or business coach. They can help with idea and point you in the right direction so you don’t make needless mistakes.

8. Market Research

This is finding out whether people are interested in the product you intend to promote, discovering if there is a market for the product. Generally  if you have decided on an affiliate product the chances are that the supplier has already done that.

What you need to do is narrow your target market/audience down so it is easier to advertise to them. Things like

  • Age
  • Male/female or both
  • Relationship. (single, married, divorced etc)
  • Language
  • Interests
  • Income level
  • Their problems
  • Their interests
  • What keeps them awake at night
  • Where they live(what country/ies)
  • Their lifestyle
  • What they want in life
  • How what you are promoting can solve their problems

Sit down and brain storm the more specific you can get the easier it is going to be for you later when you start advertising.

If you would like to know more about building your own online business I have a complimentary video training series where can find out how you can do it.

In my next blog I will be talking about  4 options for online business support

have a fantastic day

Robbie