Do What You Are Told

Can you do what you are told/asked?

Seriously can you do what you are told/asked to do? I bet you’re saying “Yes! of course I can,” “Can’t everyone?”  Ok then. When you have finished reading this blog post leave a comment. I will remind you again at the end. Ok?

You are right, you can do what you are told and so can most people, when they are asked in person. But if they are asked in a blog post, social media post, video, audio, webinar or even a book they can’t or is it they won’t? Yes I can be guilty as well. So why is this?

Is it :-

  • that it doesn’t suit them,
  • there is no accountability,
  • are not motivated,
  • they just can’t be bothered,
  • they weren’t really listening, or
  • they weren’t ready to hear and do.

Really I just don’t know.

An example

I have people ask “How do you get people to find you online without advertising or for free?” Like on social media.

Simple answer. “Interaction and engagement” What do I mean by that? Finding posts, pages, channels, videos, groups, communities with similar interests or that is your target audience. Then like, +1, or leave a comment that is relevant to the post, blog,video etc. It not only helps the person who’s post you are leaving a comment etc on, it also helps you the one leaving the comment. It creates links between you and them. It also lets other you may not know find you.

So why don’t they follow through and do what they are told to do?

An other example

This time of year people are considering what they want to achieve in the coming year and set goals for the coming year.

All the experts say

  • be specific,
  • with a set time frame or date,
  • write it out like you have already achieved it,
  • look at it every day,
  • take action. Like doing thing that move you towards your goal.

Simple isn’t it? Yet they still don’t do what they are told.

Can you do what you are told? Leave a comment below

Can You Do What You Are Told/Asked

Now it’s your turn to do what you are told/asked.

  1. Click the video above, then click the YouTube logo in the bottom right corner and watch it on YouTube, and while you are watching it leave a comment (your thoughts.)
  2. Leave a comment below. Your thoughts and opinion on “Can you do what you are told/ased”

Thank you for reading this and following through

Have a fabulous day

Robbie

 

What Social Media For Your Business

Social media Icons

You have a small business and they say that you should have a social media presence for it but where do you start?

That is a good question. Yes it can be overwhelming when you start to think about it, there are just so many social media platforms out there.Social media Icons

  • What Social Media platform?
  • Should I be on them all?
  • What should I be posting/sharing?
  • How do I go about it?

Ideal Customer

First you will need to know who is your target market or put another way who is your ideal customer. Here are some questions you need to ask yourself to figure this out

  • What is their age, gender, education, location?
  • What other sorts of products do they buy that relate to mine?
  • What problems do they have that you/your product/service solves
  • Where are they looking for to find it? Online? Print? Television? Friends?
  • What’s important to them?
  • Why should they from you or what may you different that they would want to buy from you not someone else.

You need to get very specific, the reason being is, it is easier to talk to someone if you know all about them. You might be thinking that you’ll be missing out on a lot of other customer by doing this. But you could also look at it that you will be getting less pain in the arse customers that take up more time than they are worth. You may have heard the saying “If you try to target everyone you will get no one”. The bonus is you get to deal with more people that you like dealing with.

 

What Social Media Platform

Now that you have established who your ideal customer is. It is time to consider what Social Media for your business. I will assume that you aren’t on social media yet.

Then I would suggest that you start with just one to begin with. Why? Because mastering one at a time easier and less overwhelming and once you have mastered that one move on and learn the next and over time you will develop a social media presence that will leave your competitor wondering what’s happened.

I will cover the major player in social media in up coming blogs so stay Tuned

I would suggest that you start with Facebook because it is the biggest platform out there

Here’s a video by Jo Barnes on how set up a Facebook page

What Should I Be Post/Sharing

Social Media is about being social, interacting and engaging not about look what I’ve got! want to buy it? click the link. This is a mistake that a lot, I would say the vast majority, of people make. Every post is I have this wonderful (stuff) click the link to buy it from me.

What you should be sharing is:-

  • value (for free),
  • tips,
  • free information,
  • you being a real person,
  • showing your vulnerability,
  • show how people they can relate to you
  • and occasionally something you have to sell or an offer

It is all about building a relationship with people, letting them get to know you because people like to buy from people they know, like and trust. If you give enough value for free, when you do make an offer they will want to buy from you.

This is explained in the book “Jab Jab Jab Right Hook” by Gary Vaynerchuk  basically give, give, give, ask and if you work along this strategy it will work for you ask well.

 

image of video about the book "Jab Jab Jab Right Hook"

This this short video explains the book “Jab Jab Jab Right Hook” and how it works.

How Often Should I Be Posting

You should really be posting twice a day and you can experiment as to what works best for you regarding when and how often.

But the most important thing is consistency. If you can’t manage twice a day decide how often you are going post and make sure that you do it then. Don’t post twice a day for one week then miss the next week then once a day the third week.  Your fans/follows like to hear from you that is why they are following you and if you’re all over the show they stop.

If you have any question please contact me or leave a comment/question below and I will get back to you.

I hope this has helped you answer the question “What social media for your business?”

Have a fantastic day

Robbie